In partnership with OurCrowd, a leading global equity crowdfunding platform based in Israel, Herrick hosted an investor lunch with the first truly global sports tech fund, ADvantage. ADvantage, which intends to invest in early-stage sports technology companies, is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler (founder of Adidas) to further sports innovation. The lunch featured guest speaker Horst Bente, founder of leAD sports and Adi Dassler International Family Office, and included a panel discussion on the future of sports tech with Herrick sports group co-chairs Dan Etna and Irwin Kishner.
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